Four Morals From MySpace's Fall

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Comment: Excellent analysis and lessons learned...


What can we learn from the disintegration of MySpace ? just five years ago a media darling and now in the tech industry?s dustbin?  It would be easy to blame the fall on inept management, except that the company?s leaders clearly were not dumb.  Rather, the seeds of demise were laid in the company?s using four traditional approaches to business in a new market where rapid change required different thinking: