Former Sales and Marketing Executive Starts a Sales and Marketing Consulting Firm
This profile features a sales and marketing professional that loves to help other entrepreneurs be more successful with their sales and marketing programs.
Name:
Don Dalrymple
Family Description:
Business Name:
AscendWorks, LLC
Business Description:
We are a business consulting company which works with entrepreneurs to build the systems required for increasing demand, shortening sales cycles and strengthening customer relationships. We work with companies of all sizes implementing technology to solve complex business problems and train people to execute the business methodology.
Location:
Dallas, TX
Formal education/training:
Masters of Science Mechanical Engineering, University of Rochester, Rochester, NY
Effective Communications concentration
Prior work experience:
I have worked as a sales and marketing executive in software companies helping to define the business methods for engaging new markets. I have also worked in Fortune 500 businesses in technical engineering roles. I founded AscendWorks, LLC, a business consulting company which helps companies get the results they desire.
Forming the Idea:
My acumen and behaviors have always been in designing creative business solutions and systems to solve business problems. In a sense, I have been an intrapreneur with the right customers asking for help and starting my business.
How you got started:
A customer hired me. The best way to develop a business is Ready, Fire, Aim. Get a customer. Grow the relationship. Refine requirements. Be agile and build systems quickly to grow the business model.
What was it like in the beginning:
Natural and fun. Understanding the relationship of customers who have difficulty articulating what they want requires leadership and excellent customer management skills.
What stage the business is at now:
Our services, business model and approach are mature. We have a specific selling process and business systems to execute the engagements we service.
The biggest challenge you’ve faced:
Helping the customer buy.
Key steps that made the difference:
It is a case study method. Continually analyzing and refining the buying experience requires discipline, focus and a commitment to winning.
Lessons Learned:
Selling intangible services requires leadership in the selling process.
The best advice you received:
From an old entrepreneur - "Good agreements make for good relationships. Bad agreements make for bad relationships."
What your work and family life was like before:
Mundane. Required very little faith. It was Esau's bowl of soup. (Genesis 25:27-34, Hebrews 12:16). A one talent life.
What your work and family life is like now:
Passionate, depending on God. Making adversity and failure my friends. Battle-hardened. Deeply passionate family that loves one another.
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