Marketing Strategy: The Awards and Recognition Strategy
An interesting marketing strategy that I had all but forgotten about until fairly recently (when I was on the receiving end once again of one of these types of mailings), is what I’ll call “the awards and recognition strategy.” This is not a marketing strategy that I fully endorse because it plays to the human sin of pride – of our desire to be recognized or receive an award for our accomplishments, but as a student of business, it is a strategy that works amazingly well and there are lessons to be learned by studying the strategy.