Planning with Consideration for the Economic Forecast

Question

Should the economic forecast be an important factor in determining the type of business to start or acquire?

Answer

Most businesses that are acquired or started are done so with a long time horizon in mind.  Given that, and the typical business cycles any economy cycles through: (downturn, bottom out, upturn, and peak), it’s probably more important to pick an industry in which you have loads of experience and then create a business model that is superior (look at our Venture Analysis), and that will do well no matter what the economy does.  Otherwise you are merely trying to “time” the economy, which most economists can’t even do properly.

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