McKinsey Research on Investing in R&D
Although nearly 40% of senior R&D managers say their companies are cutting back on research and development, a McKinsey survey finds that companies receiving the greatest benefit from R&D (strong growth, much of it from new products developed in house) are more likely to be increasing research budgets, expanding R&D activities, and shifting to longer-term, higher-risk projects. In other words, they see the downturn as an opportunity to upgrade their R&D capabilities and extend their competitive advantage.
- McKinsey & Company research
- April 13, 2009
- Operations