Brand Experience Matters to Consumers More Than Loyalty Clubs
Some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they'd give up their memberships if they had a negative product or service experience with a brand, according to the Chief Marketing Officer Council. The average U.S. household is enrolled in 14 loyalty and rewards programs. (Source: CMO Council)
- Harvard Business Publishing Daily Stat
- February 3, 2010
- Sales and Marketing