Jeff Bezos on Strategy
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
- Jeff Bezos, founder and CEO of Amazon.com
- February 11, 2014
- Strategy