Leo Burnett on Advertising
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Advertising says to people, "Here's what we've got. Here's what it will do for you. Here's how to get it."
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Plan the sale when you plan the ad.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett, famous advertising executive and founder of Leo Burnett Worldwide
- February 15, 2014
- Sales and Marketing