Customers Prefer to Buy from Companies with Christian Values

Amid the brouhaha about whether this leader or that company is against gay marriage, it's rather about whether or not leaders will embrace God's truth. There is becoming a clear line in the sand. And there is good news: there is a significant market preference for companies that operate with Christian values.

A 2010 Barna Group survey of over one thousand American adults found that those who support or prefer to do business with companies that “manage according to Christian principles” outnumber those who avoid doing business with them by 14.0x. The study also found that the respondents support or prefer to do business with companies that “promote the Christian faith” outnumber those who avoid doing business with them by 12.3x. (See our analysis of the data below).