Christian-Led Companies Outperform Secular Companies

A study comparing the C12 Group member companies performance against 350 secular U.S. companies from research sponsored by The Business Roundtable revealed a significant performance advantage for the average C12 company versus their non-C12 peers over a ten-year period (as seen in our analysis below). The C12 member companies outperformed the broader economic benchmarks by 3.6x on average annual Revenue growth and 2.6x on average annual Profit growth from 1995 to 2005.

The reasons are simple: When you operate to a higher standard (moral and operational), everyone knows it: shareholders, employees, and customers. When you care about employees and invest in them, they care more about the company and its customers. When you care more about customers, they come back for more and tell others. When you operate in a way that honors God - whiile there is no guarantee of success - at least you have operated with as much integrity as possible. And people really do care about that.

Additional reading: Customers Prefer to Buy from Companies with Christian Values