Peter Drucker on Entrepreneurship
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.
- Peter F. Drucker, American management consultant and author
- February 9, 2014
- Introduction to Entrepreneurship